We know that the communication of the Institutions and Parishes is still very much rooted in the traditional style.
But how can we improve this communication?
In order for the information to reach everyone and in the best way, using the various means of communication that we have within our reach is an asset. We speak, for example, of social networks, which is the medium most used today, but there are other forms of communication more personalized and direct, and can be addressed only to those who want to get this information or who is interested in receiving it.
Among these more personalised and direct forms we have, for example, the sending of newsletters, which is a personal and direct way to reach the target audience and it is a kind of newsletter that publishes relevant content, news and articles with the with the benefit of being able to approach more than one subject in a simple and organised way.
Today, however, we live in a digital age on the rise where the use of computers – and especially mobile phones – is increasingly needed and practically used by the entire population. As such, it is crucial to reach all of them so that they feel integrated and that they are part of the community. But how can we take advantage of this evolution and how can a Parish, a Scout Group or an IPSS be able to be present and follow all this evolution?
With quality and sustainable communication, starting with your website.
Did you know that when a person searches for some information or credibility about an organisation, institution or community, the first search they do is to find out if they have a website?
Well, the importance of having a website is synonymous with having a citizen’s card. We speak of a face that identifies and demonstrates what the organisation is, what its history, its activities and its goals. Remember: it is the most important principle for indirect communication to your audience and community.
As we said above, the use of the mobile phone is no longer just for phone calls and SMS, as these devices have evolved in such a way that they have become almost substitutes for personal computers – giving rise to smartphones. But how can we take advantage of this evolution?
We reply with a very simple question: does your mobile phone have any applications?
It’s true: after purchasing a mobile phone, one of the initial steps is to install applications, be they social networks, entertainment or even banking applications. If having a website today is important, having a website that is adapted to use on a smartphone is even more so. Still, having a Mobile Application that gives access to your Parish, Institution, Movement or Group is such an important key for your audience that you are unknowingly creating bonds, transmitting trust, innovation and care by its message in the most accessible way to an entire generation that is increasingly digital.
In short, it is possible to improve communication, to get closer to your community, to increase awareness with a whole new generation, keeping it current, even more informed and, in fact, evolving the Church so that it meets the community and approach people, creating points of union and connection.
These are some of the key goals and concerns of the team behind Kyrios ChMS: helping the church to be technologically up-to-date, providing the tools for today’s management and communication, and simplifying what may seem difficult.
Contact us and we will help you!
At Kyrios ChMS you will find the right tools for your day-to-day life, such as features for communicating with your community and working groups.
You can count on our website + Mobile Application + Professional E-Mails + Newsletters offer free for 30 days and if you wish to join, the membership fee will be very low, so that everyone can benefit from these essential communication tools for the Church these days.